Apple was the only foreign brand to have a smartphone model in the top 10 best-selling handsets in China in 2017. The iPhone 7 Plus managed 2.8 percent of all sales in the world’s largest smartphone market, according to data from Counterpoint Research released Monday. Apple’s large-screen device trailed the Oppo R9s which gained 3 percent market share.
Apple iPhone 7 Plus
Apple’s iPhone 7, which was released in September 2016, did well in the first half of 2017, then benefited in the second half thanks to a price cut in China, Counterpoint analyst James Yan said in a blog post-Monday.Yan said the iPhone 7 Plus with the 128GB hard drive saw its price slashed around 16 percent.
The smaller-screen iPhone 7 was the fifth best-selling device in China with 2.4 percent market share.”iPhone 7 Plus performed better than iPhone 7, demonstrating that currently in China market price may not be the only concern among consumers. Apple users may value more on better specs … than extra budget,” Yan said.
Vivo’s X9 and the Oppo A57 made up the other two phones in the best-selling smartphone top five lists from Counterpoint.Apple has struggled in the past two years in China but recent earnings show signs of a turnaround taking place. In the technology giant’s fiscal fourth quarter, revenue from Greater China was up 12 percent year-on-year.China is an incredibly competitive smartphone market and one where Samsung used to dominate. But it is now controlled by local Chinese players. Huawei accounted for 19.4 percent market share in the third quarter of 2017, followed by Oppo, Vivo, Xiaomi and then Apple, according to IDC data.